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Rare Mickey Mantle, Willie Mays and Ty Cobb Baseball Cards Up for Auction

Heritage Auctions’ Summer Sports Card Catalog Auction on July 12-13 will feature a mint condition 1952 Topps Jackie Robinson, a bejeweled Michael Jordan Fleer rookie card, and a bejeweled chrome rookie card signed by a young Bryce Harper.

Highlights include rare 1959 baseball cards that once came stapled to containers full of Canadian cookie cutters, featuring Mickey Mantle, Willie Mays, Hank Aaron, Stan Musial, Eddie Mathews, Whitey Ford, Ernie Banks and Yogi Berra.

“These cards excite even the most seasoned collector because they’re something most hobbyists haven’t seen in years, or more likely, never,” says Joe Orlando, Heritage’s Executive Vice President of Sports. “These Dad’s Cookies cards are the reason people seek them out, to find that lost jewel, that forgotten treasure.”

Dad’s Cookies cards were printed by the Exhibits Supply Company, a well-known company among collectors. The company was founded in 1907 by J. Frank Meyer, a Chicago printer who produced picture postcards that were distributed in arcades. The cards were sold for a penny. Exhibits eventually licensed its products to other companies and countries. These included Dad’s Cookies, which started in Los Angeles in 1959, opened a branch in Vancouver in 1930, and was eventually taken over by Nabisco in 1986. The cards were promotional items stapled to bags and cookie tins, each featuring the company’s Scottish mascot, Sandy, carrying a note encouraging children to collect 64 “signed” pictures of a “MAJOR LEAGUE BASEBALL STAR.” There was also a raffle for a “FREE COLOR ALBUM” to be pasted inside.

Other highlights include two highly sought-after Portrait-Red Ty Cobb T206s from the early 1900s, one of which is an El Principe de Gales Ty Cobb that hasn’t been offered at auction in nearly a decade. There are also several sealed cases and boxes, including a 1970 Topps Baseball Wax Box (Series 1 and 3) containing 24 unopened packs that could feature Carl Yastrzemski, Vida Blue’s rookie card, Rod Carew, Tom Seaver, or Roberto Clemente.