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QT summer campaign is flooded with visitors

Qatar Tourism’s (QT) ‘Your Summer Starts Here’ campaign is gaining popularity, with a noticeable increase in visitors, particularly from neighbouring Gulf Cooperation Council countries, according to an industry expert. Speaking to Gulf Times, Rehan Ali Syed, CEO of Tawfeeq Travel Group, highlighted the campaign’s ability to showcase the country as a year-round destination offering a range of activities beyond the traditional winter season. “Qatar has it all – from beautiful beaches and resorts to a range of outdoor attractions. There are currently 39,000 room keys available at top hotels in Qatar, attracting GCC families, particularly from Saudi Arabia, for a short break,” he said. QT’s latest campaign appeals to families with its range of attractions, such as the 30,000 square metre Inflata City at the Qatar National Convention Centre. Dubbed the world’s largest indoor inflatable event, this massive indoor event offers exceptional entertainment for a range of age groups and a convenient place to beat the summer heat. The campaign video features Bahraini influencer Omar Farooq and Qatari athlete Mutaz Barshim exploring Qatar’s specially curated summer activities during a 24-hour adventure in Doha. Syed said the campaign’s focus on a variety of activities ensured broad appeal and success by offering something for everyone. He highlighted the appeal of Qatar’s luxurious beaches and the newly opened Meryal Water Park on Qetaifan Island, perfect for outdoor enthusiasts. He also pointed to promotions at the Hilton Salwa, which offers access to the resort and a range of water activities. “The new beaches with water parks will be the most attractive, as shopping is the same in the GCC countries,” Syed said, adding that Tawfeeq Travel Group is actively promoting holidays at home by encouraging residents to explore what Qatar has to offer. He added that they are also evaluating the campaign via social media and promoting it in key markets such as India, Iran and Saudi Arabia. According to Syed, the campaign’s focus on extending holidays to Qatar is also being embraced; Expatriates and citizens prefer to stay in Qatar due to the high flight prices and the desire to avoid travel crowds. He also spoke about emerging travel trends, especially the increasing appeal of destinations such as Japan, Korea and Sweden among the younger generations. “Visitors need to have activities for all age groups throughout the year. Qatar, under the leadership of QT Chairman HE Saad al-Kharji, has focused on attracting more people to the country with a variety of activities throughout the year. “The next cruise season will start in October, so all the summer activities and the upcoming season will make Qatar a summer destination, especially for GCC residents and citizens,” Syed added.