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Canadian Basketball signs multi-year technology agreement with Aires Tech

Canadian Basketball/airestech

With the Summer Olympics just weeks away, Toronto-based Aires Tech is sponsoring NGB Canada Basketball in a category you’ve probably never heard of before: electromagnetic frequency protection.

The sponsorship comes with the title of “official EMF Protection Technology sponsor” of Canada Basketball, as well as intellectual property rights and hospitality. Aires will launch a content series featuring members of the Canadian team demonstrating Aires’ EMF protection technology. As part of the multi-year deal, Aires also gains intellectual property rights and hospitality. Aires signed a sponsorship deal with UFC last month.